|Slide from Professor Jenny Hoy's talk on the stigma of HIV|
Prof Hoy said, "The first case of AIDS in Victoria was diagnosed in 1983, but the first cases at Fairfield Hospital were in 1984. The Medical Journal of Australia called it the 'black plague' on their front cover (for which they received immense criticism from many quarters for the selection of images) and the Federal Government launched the Grim Reaper campaign – also not without its critics. While the advertisement was probably very effective in preventing a number of HIV infections and made people think about their lifestyle behaviours, it also heralded the beginning of the intense stigma and discrimination for both the affected communities as a whole, as well as patients with HIV and AIDS."
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